Sell More Sponsorships


Event sponsorships are the way to go, friend.

No idea how to get them? You're in the right place!


It’s time to stop hustling for every last dollar from ticket sales.

It’s exhausting you, and it’s hurting the quality of your events to boot.


Listen, I get it.

You’re an event planning badass and you’ve got this whole event hosting and planning thing down.


You LOVE the minute that your people enter the room...those Ah-HAH! moments that light up their faces and the genuine connections that are built event after event. And you ESPECIALLY love seeing all the post-event mentions, tags, selfies, Insta-stories, and Boomerangs of your people loving on your event, too!

Your conference, workshop series, or community gathering is popular in your community…but you’re not making any money (that’s a problem, friend).

You’re busting your butt, but you’re barely breaking even (or, more likely, losing money event-after-event).

You KNOW that what you’re offering your people is solid (and it sells out! Like hotcakes!), but for some reason raising the ticket price or pushing to sell even more tickets will change the vibe.

Or maybe you haven’t charged money yet, but your free events are AWESOME! And your audience is super engaged with you. But making the transition from FREE, FILLED UP event to PAID feels daunting.

Here’s what I know for sure: you can’t keep doing this month after month (or year after year) and not make any money. Events can be time consuming and stressful...but they shouldn’t also make you broke.

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Don’t worry, friend.

I’m here to help.


I’ve been there, too, hustling hard to make sure the details delight my attendees, spending the extra dollar on the nice, hand lettered nametags, and losing ALL THE DOLLARS in the process.

I’ve stressed myself out about the numbers, when all I really wanted was to hug my attendees and welcome them into the room at my event.

And I definitely have been on the wrong end of the “my event is sold out but I’m still losing money” train.

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But what if you could….


• Focus on serving your clients instead of hustling to sell tickets?

• Run an event that actually made money without you needing to focus on the bottom line so intently.

Work with brands and partners that you love, which ultimately lends more legitimacy to your event (and makes it easier to sell tickets to boot!)

Finally understand how those other business owners host events with seemingly minimal effort, and maximum enjoyment.

• Stand out from all the other competition online -- not just a consultant or a coach or someone who runs courses, but someone who gathers your tribe, in-person, and creates meaningful impact in a VERY different way.



Then you're ready for...

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Sell More Sponsorships

A five-week, self-paced workshop that will make you more money by learning to research, pitch, and retain sponsors for your next live event.

How do you sell sponsorships? With our sponsorship course!
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"From the tips and strategies she gave me to enhance my event, to the templates she emailed me to help me get started, to the follow up questions that I had once I got started...I'm not sure I would have the confidence and excitement I have in planning my event if I had not found her."-- Detra Truehart, Founder of Truehart Speaks

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Before you take this course, you're...

+ Stuck deciding between feeding people or having an attendee cocktail hour

+ Hustling to FILL the room, instead of feeling at ease knowing that your attendees will love the brand partnerships you’ve created for them

+Relying on 100% of your ticket sales to make or break the’re just SO stressed trying to get people to buy tickets

+ Thinking about canceling your event going forward because you just can’t seem to make it work

+Uncertain if your event is actually a good fit for sponsorship (and unsure if anyone would even say yes to your style of event)

+ Scared to approach sponsors because MONEY IS REALLY HARD TO ASK FOR

But after you take it? You'll...

+Confident in going out to get those sponsorship dollars because you’ll know your exact next step, every step of the way...even if you get a “No”, you’ll know it’s part of the process and I’ll teach you how to move forward

+Stoked to share your sponsors with your attendees (who are in turn excited at how professional and legit your event looks with the backing of well-known event partners)

+Amazed at how many more tickets you sell BECAUSE you’ve partnered with well-known brands

+Fist-bumping like a boss when sponsors start emailing YOU instead of you sending out 100 pitch emails a week

+Relaxed on-site because you know that you’re event already has paid for itself AND for your time, and you don’t have to worry about those last minute expenses

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This course has five modules, which break down the sponsorship process into a clear, step-by-step, process. I’ll show you EXACTLY how to take a single sponsor (or more) from research, to pitch email, to "I’M IN”, to renewing for the next event.



Welcome & Course Outline

We'll start with a brief overview of the course, as well as some quick prep work for you to complete that will help frame the current assets you have to work with. 

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Foundations to Sponsorship

In this module, you’ll learn all about the pre-pitching and research process, during which you’ll decide HOW to position your event to potential sponsors as well as how to make sure you’re reaching out to the right people. You’ll learn:

• How to build relationships effectively with potential sponsors BEFORE you even need them

• What sponsors want right now (not 15 years ago, before the internet existed!)

• How to position your event based on the sponsor that you’re talking to



Conducting Sponsorship Research

In this module, you’ll learn how to fully research and prioritize the EXACT sponsors you want to engage. We’ll answer questions like “but how do I deal if two energy bar companies want to sponsor?” and we’ll tackle advanced sponsorship research tactics. You’ll learn:

• How to identify the best sponsorship opportunities for your brand AND your event

• How to research, explore, prioritize and track sponsorship details to make your pitch EXTRA strong (and a guaranteed YES)

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Creating a Solid Sponsorship Pitch

In this module, we’ll craft the pitch that will maximize your YES! potential by making sure you understand that sponsorship pitching IS a process and that you can definitely take steps to ensure that you’re following up in a way that is convenient, positive, and not overly sales-y.

You’ll learn:

• How to create your Sponsorship Pitch Deck

• How to cold pitch to big brands

• A step-by-step-process from pitch to YES!



On-Boarding New Sponsors

In this module, we’ll get your sponsors all squared away and comfy being on your website and even helping you sell tickets to your event. We’ll make sure that the sponsorship experience from their point of view is EXCELLENT, and that they never feel like you or your event is a disorganized mess.

You’ll learn:

• How to on-board sponsors in a way that doesn’t drop ANY balls

• How to effectively write your own sponsorship agreement

• How to manage multiple sponsors and sponsorship promises without burning out

• How to navigating the negotiation: what happens when they say “Yes, but…”

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Retaining Sponsors for the Future

Finally, we’ll talk about how to make this process EASIER! Pitching brand new sponsors every month or year is EXHAUSTING, so in this module, we’ll discuss how can we get your sponsors to come back and make this their favorite event that they sponsor.

You’ll learn:

• How to deliver on sponsorship promises effectively

• How to engage with sponsors on-site at your event

• A step-by-step process about how to follow up with your sponsors and get them to renew

AND! You’ll get your own copy of ALL my tried and true templates and documents, including:

  • Master Sponsorship Tracking Document

  • Sample Sponsorship Pitch Deck

  • Sponsorship Pitch Emails

  • Sponsorship Initial Call Agenda

  • Sponsorship Follow Up Template and Checklist

  • Sponsorship On-Boarding Emails and Sample Contract

  • Sponsorship Engagement Email Scripts

  • Weekly Sponsorship Email Check-In Template

  • Sponsorship Challenge Outline

  • Sample Tweets/IG Posts and Images

  • Post-Event Sample Survey for Sponsors

  • Post-Event Email Scripts

  • Post-Event Sponsor Renewal Sales Checklist

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How Will You Be Supported?

This is a self-paced course, which you will get access to all at once.

To keep you accountable, you'll get emails to encourage you to take action each week and you'll get a check-in email during the course to see how you're progressing in your goals.

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How to Sell Sponsorships

“Lauren is mindful of not overwhelming you with too much information. She gives action tasks and a LOT to think about in terms of profit / organization / production but it was just enough to kick my ass into gear. I felt inspired to start and her resources were super helpful.” — Danielle Magee


This offer expires at soon! Get in before it’s gone for good!

Enroll now with 1 payment of $297

(SAVE $51)

Enroll now with 4 payments of $87


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And the best part?

You get to do this all from the comfort of your own office, whenever you want.

No meetings you have to attend, no deadlines that are rigid.

Just self-paced learning, with check-in emails to support and encourage you during your learning journey.

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+ When does the course begin?

The good news about this course is that it is slowly dripped out over the next 5 weeks. You get our intro module with a little pre-work immediately after registering. You'll receive access to Module 1 on Monday, December 3rd, and will receive a new module every Monday until December 30th. You'll have lifetime access to all the modules, so don't fret if it's a busy time; you can always take the course at your own pace, when you're ready. If an event is in your future, it makes sense to get the course right now to save on the total cost of the course.

+ Do I get lifetime access to the course material?

Absolutely, though it may change format and become a downloadable product in the future. Don't worry; you'll be entitled to the content of the course, even if it no longer lives online. And, because you're enrolling early, you're entitled to any bonuses that we come up with for as long as the course exists.

+ What is the time commitment per week?

Pitching sponsors is a project that needs consistent action. Some weeks will have 2 - 3 hours of homework, and some will have only 1 or 2 hours. I'd plan for at least 2 hours per week, knowing some will be more and some will be less.

+ How will I be supported in this course?

The BEST thing about this course is that it's completely self-paced, and you'll receive an extra accountability email every Friday, so that you can make sure you got all the takeaways you needed from the week. I really want you to succeed to get your first sponsor, so I will be holding you accountable to the learning.

+ What is the refund policy?

I know this course is going the change the way you make money on your events, because I've seen it with dozens of my own clients and on consulting calls. However, if you are dissatisfied within the first 30 days, you can email the team and we'll process a refund, provided that you show proof of the work you've done, without result. See the refund policy here.

+ What is the investment?

Pricing is set at $297 or four payments of $87. Don't wait, because this course normally retails for $397, so if you don't take advantage now, you'll lose out on $100 in savings!

+ What are the payment options?

You can either pay the entire fee up front or pay in three installments, billed monthly. If you're choosing the payment plan, you'll be billed $77 for three consecutive months.



This course is for you if…

+ You've hosted events before, and are now looking to level up and ask for sponsorship for your popular events.

+ You understand why you want to work with event sponsors (more money, better visibility), and you want a simple, professional process to get you from pitch to post-event.

+ You've hosted free events in the past that are successful, and now want to monetize, without the hassle of selling tickets.

+ You have an online following, and want to start hosting in-person events in order to cultivate more brand partners across digital AND in-person events.

+ You're willing to do things differently, to take a hard look at your numbers, and to follow the step by step processes to impact your events and your bottom line.

+ You've been in business for longer than a year, and can make yourself do hard things like ask for money from sponsors, given all the tools and templates.

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This course is not for you if…

+ You've never hosted an event in you’re life, and you’re still struggling with figuring out HOW to host the event (if this is you, check out Events That Convert).

+ You don’t have much of a community built, and can’t think of at least one person in your network who would be interested in event sponsorship.

+ You don’t like to do scary things (aka ask for money) because it feels “icky” or “salesy”, even if you have all the right tools, methods, and language that would make sponsors WANT to give you money.

+ You already know a lot about sponsorships for events, and simply want to buy the course to see how much you already know. This is for people who are serious about building events that have sponsors but need the tools and the knowledge to do it.

You've got two choices...

You can either keep running your events, struggling to sell tickets, barely making a profit, while not even paying yourself in the process.


You can finally pitch, negotiate and gain your first sponsor (who, by the way, will pay for this course if you do it right) in the next five weeks.

Don’t you want to be ahead of the curve this time?



This course goes away soon. Get it before it’s gone!

Enroll now with 1 payment of $297

(SAVE $51)

Enroll now with 4 payments of $87


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In case you're nervous about pulling the trigger...

Sell More Sponsorships is the ONLY course I’ve seen anywhere on the internet that specifically deals with finding sponsorships for your events.

I've got systems, processes, and 12+ years of experience in the event industry, distilled into seven weeks of highly actionable and rinse-and-repeat processes.

If for some reason you go through the course and are not satisfied with Sell More Sponsorships, just shoot us an email within 30 days of purchase and include screen shots and/or scans of your homework and filled-out templates, and we'll issue you a full refund.

Remember, this course is PACKED full of insight, but it won't do the work for you. 


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Click the "ENROLL NOW" button above and you'll make your payment via credit card or PayPal.

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After you make your payment, you'll receive an email from us and from Teachable, where you'll be prompted to create a username and password. Once you login, you’ll see an Introduction module waiting for you.

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You'll get immediate access to the all of the Modules, so you can start building your sponsorship asks immediately!

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Lauren Caselli


I'm Lauren.

I’ve been working in high-touch, mega-impact client events since 2006. In the last 10+ years, I’ve worked with some of the world’s biggest companies (which I can’t disclose due to confidentiality), and some of your favorite entrepreneurs (which I can -- see above!) to help them create uber-meaningful, profitable events that turn a small group of their existing community members into their top-rated clients.

And what lots of people don’t tell you about hosting profitable events?

You need help from sponsors to make the dollars on an event that you’re dreaming of.

Over the last five years, I’ve worked with clients who haven’t sold a single sponsorship, and after working together, they’ve garnered up to $10,000 in cash and in-kind sponsorships. And the best thing about the process I’ve developed to help my clients?

It’s easily repeatable. You’ll be able to use it event after event, sponsor after sponsor. It’s completely, 100% actionable AND has all the templates you need to make your first sponsorships pitch (or your fiftieth) streamlined and EASY!

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"The best part of working with Lauren was that she took the fear and mystery out of the whole process. She has everything broken down so beautifully and I’m now inspired to do even bigger things in the future. She always knows exactly the right questions to ask to make sure everything comes out with the outmost clarity. Lauren is a clarity master."-- Casey Erin Wood

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