Sell More Sponsorships


You might be ready to jump into Sell More Sponsorships, our exclusive, sponsorship-based course.




A five-week, self-paced workshop that will make you more money by learning to research, pitch, and retain sponsors for your next live event.



Event sponsorships are the way to go, friend.

No idea how to get them? You're in the right place!

How do you sell sponsorships? With our sponsorship course!
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"The best part of working with Lauren was that she took the fear and mystery out of the whole process. She has everything broken down so beautifully and I’m now inspired to do even bigger things in the future. She always knows exactly the right questions to ask to make sure everything comes out with the outmost clarity. Lauren is a clarity master."-- Casey Erin Wood

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This course has five modules, which break down the sponsorship process into a clear, step-by-step, process. I’ll show you EXACTLY how to take a single sponsor (or more) from research, to pitch email, to "I’M IN”, to renewing for the next event.



Welcome & Course Outline

We'll start with a brief overview of the course, as well as some quick prep work for you to complete that will help frame the current assets you have to work with. 



Foundations to Sponsorship

In this module, you’ll learn all about the pre-pitching and research process, during which you’ll decide HOW to position your event to potential sponsors as well as how to make sure you’re reaching out to the right people. You’ll learn:

• How to build relationships effectively with potential sponsors BEFORE you even need them

• What sponsors want right now (not 15 years ago, before the internet existed!)

• How to position your event based on the sponsor that you’re talking to

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Conducting Sponsorship Research

In this module, you’ll learn how to fully research and prioritize the EXACT sponsors you want to engage. We’ll answer questions like “but how do I deal if two energy bar companies want to sponsor?” and we’ll tackle advanced sponsorship research tactics. You’ll learn:

• How to identify the best sponsorship opportunities for your brand AND your event

• How to research, explore, prioritize and track sponsorship details to make your pitch EXTRA strong (and a guaranteed YES)



Creating a Solid Sponsorship Pitch

In this module, we’ll craft the pitch that will maximize your YES! potential by making sure you understand that sponsorship pitching IS a process and that you can definitely take steps to ensure that you’re following up in a way that is convenient, positive, and not overly sales-y.

You’ll learn:

• How to create your Sponsorship Pitch Deck

• How to cold pitch to big brands

• A step-by-step-process from pitch to YES!

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On-Boarding New Sponsors

In this module, we’ll get your sponsors all squared away and comfy being on your website and even helping you sell tickets to your event. We’ll make sure that the sponsorship experience from their point of view is EXCELLENT, and that they never feel like you or your event is a disorganized mess.

You’ll learn:

• How to on-board sponsors in a way that doesn’t drop ANY balls

• How to effectively write your own sponsorship agreement

• How to manage multiple sponsors and sponsorship promises without burning out

• How to navigating the negotiation: what happens when they say “Yes, but…”



Retaining Sponsors for the Future

Finally, we’ll talk about how to make this process EASIER! Pitching brand new sponsors every month or year is EXHAUSTING, so in this module, we’ll discuss how can we get your sponsors to come back and make this their favorite event that they sponsor.

You’ll learn:

• How to deliver on sponsorship promises effectively

• How to engage with sponsors on-site at your event

• A step-by-step process about how to follow up with your sponsors and get them to renew

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How to Sell Sponsorships

“Lauren is mindful of not overwhelming you with too much information. She gives action tasks and a LOT to think about in terms of profit / organization / production but it was just enough to kick my ass into gear. I felt inspired to start and her resources were super helpful.” — Danielle Magee


This offer is only good for the next 20 minutes! 
Get in before it’s gone for good!

Enroll now with 1 payment of $197

(SAVE $34)

Enroll now with 3 payments of $77


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You've got two choices...

You can either keep running your events, struggling to sell tickets, barely making a profit, while not even paying yourself in the process.


You can finally pitch, negotiate and gain your first sponsor (who, by the way, will pay for this course if you do it right) in the next five weeks.

Don’t you want to be ahead of the curve this time?


In case you're nervous about pulling the trigger...

Sell More Sponsorships is the ONLY course I’ve seen anywhere on the internet that specifically deals with finding sponsorships for your events.

I've got systems, processes, and 12+ years of experience in the event industry, distilled into seven weeks of highly actionable and rinse-and-repeat processes.

If for some reason you go through the course and are not satisfied with Sell More Sponsorships, just shoot us an email within 30 days of purchase and include screen shots and/or scans of your homework and filled-out templates, and we'll issue you a full refund.

Remember, this course is PACKED full of insight, but it won't do the work for you. 


+ When does the course begin?

The good news about this course is that you get access immediately and get to work at your own pace with the course. You'll have lifetime access to all the modules, so don't fret if it's a busy time; you can always take the course at your own pace, when you're ready. If an event is in your future, it makes sense to get the course right now to save on the total cost of the course, as it will increase in price over time.

+ Do I get lifetime access to the course material?

Absolutely, though it may change format and become a downloadable product in the future. Don't worry; you'll be entitled to the content of the course, even if it no longer lives online. And, because you're enrolling now, you're entitled to any bonuses that we come up with for as long as the course exists.

+ What is the time commitment per week?

Pitching sponsors is a project that needs consistent action. Some weeks will have 2 - 3 hours of homework, and some will have only 1 or 2 hours. I'd plan for at least 2 hours per week, knowing some will be more and some will be less.

+ How will I be supported in this course?

The BEST thing about this course is that it's completely self-paced. You're also always welcome to ask our team questions at our support email, which you'll get access to once you receive your first email from our team.

+ What is the refund policy?

I know this course is going the change the way you make money on your events, because I've seen it with dozens of my own clients and on consulting calls. However, if you are dissatisfied within the first 30 days, you can email the team and we'll process a refund, provided that you show proof of the work you've done, without result. See the refund policy here.

+ What is the investment?

Pricing is set at $197 or three payments of $77. Don't wait, because this course normally retails for $397, so if you don't take advantage now, you'll lose out on $200 in savings!

+ What are the payment options?

You can either pay the entire fee up front or pay in three installments, billed monthly. If you're choosing the payment plan, you'll be billed $77 for three consecutive months.

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Lauren Caselli


I'm Lauren.

I’ve been working in high-touch, mega-impact client events since 2006. In the last 10+ years, I’ve worked with some of the world’s biggest companies (which I can’t disclose due to confidentiality), and some of your favorite entrepreneurs (which I can -- see above!) to help them create uber-meaningful, profitable events that turn a small group of their existing community members into their top-rated clients.

And what lots of people don’t tell you about hosting profitable events?

You need help from sponsors to make the dollars on an event that you’re dreaming of.

Over the last five years, I’ve worked with clients who haven’t sold a single sponsorship, and after working together, they’ve garnered up to $10,000 in cash and in-kind sponsorships. And the best thing about the process I’ve developed to help my clients?

It’s easily repeatable. You’ll be able to use it event after event, sponsor after sponsor. It’s completely, 100% actionable AND has all the templates you need to make your first sponsorships pitch (or your fiftieth) streamlined and EASY!


This offer is only good for the next 20 minutes! 
Get in before it’s gone for good!

Enroll now with 1 payment of $197

(SAVE $34)

Enroll now with 3 payments of $77


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